James PotashSay hello

Hi, I'm James.

I'm a product manager, and the work I'm best at is the complicated kind: sitting with customers until the real problem surfaces, then taking it from nothing to shipped. The last few years have been early-stage startups and tech consulting, where things move fast and I own the whole thing. I studied electrical engineering and computer science at Columbia and started my career as an engineer, so I'll read the code to work out why something broke, spend a day in Figma, or write the go-to-market plan myself. I've co-founded a company and built platforms from scratch, and I'm always picking up a new skill or building something on the side, usually tinkering with AI.

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On AI

PM is turning into product engineering.

AI is redefining what the job is. Orgs are flattening, one person can carry a problem end to end, teams ship quicker and align in hours instead of weeks. Building the systems that make that true is the work now, not writing the document that describes it. It cuts the other way too. AI is a solution, not the solution, and plenty of the time the honest answer is that it doesn't move the outcome at all. Working out where it actually earns its place is the judgment call, and I'd rather ship the boring thing that works than the impressive thing that doesn't.

01

Where I've worked

Stringbean logo

StringbeanLead Product Manager

Valley Stream, NY/Feb 2026 to Jun 2026/Contract

A proptech startup. It gives property owners and managers real visibility into maintenance operations, and holds the work accountable.

  • First PM in the company. Built the roadmap and the prioritization framework, ran execution across engineering, design, sales and customer success, and shipped the first release in four weeks.
  • Redesigned vendor management and shipped a Slack integration, scoped from 12 customer interviews and piloted with the largest account before it went out to everyone.
  • Wrote the first customer documentation and built the self-serve features behind it, which cut support tickets by 70%.
  • Prototyped whole flows with Claude and designed the UI in Figma, taking design-to-spec from days to hours.
  • Read the usage data in SQL and sunset the features nobody used, which consolidated the navigation and put the roadmap back on the workflows customers actually ran.
AI PrototypingProduct StrategyRoadmappingUI/UX DesignUser InterviewsMarket ResearchClaude CodeCross-Functional CollaborationJiraConfluenceNotionPostHogFigmaSQL
Qwohter logo

QwohterCo-Founder

New York, NY/Apr 2025 to Jan 2026

A unified workflow platform for dealer and distributor businesses. Project management, quoting and billing in one place.

  • Built a B2B SaaS platform with AI-assisted quoting and operational workflows, which took 75% off quote-to-delivery and halved manual errors.
  • Ran discovery with prospects until quoting turned out to be the worst of the friction, then scoped the first build around quote-to-delivery before adding project management and billing.
  • Worked with three paying pilot customers to sharpen usability and the core workflows, and quotes generated per user went up 2.5x.
  • Wrote the go-to-market playbook and ran it myself: demos, sales and onboarding end to end for the first accounts, in a shape the next person could repeat.
UI/UX DesignFrontend + Backend DevelopmentFeature DevelopmentGTM StrategyClaude
Leap Consulting Group logo

Leap Consulting GroupProduct Manager, Technical Delivery

Elmwood Park, NJ/Jul 2024 to Jun 2025/Full-time

A tech consulting firm. It builds solutions for telecommunications and healthcare companies.

  • Led delivery of a $1M+ captioned calling app on Android for the firm's largest enterprise client, owning timeline, scope and execution across engineering and the client's stakeholders.
  • Shipped the full build on schedule for a planned 750,000+ device rollout, through mid-project scope changes.
  • Ran a remote team of four engineers on daily standups and sprint planning, and took 20% off dev cycle time.
  • Worked with client stakeholders on UI redesigns and feature expansions, writing the acceptance criteria and rollout plans that lifted adoption by 20%.
  • Built automated testing pipelines and tightened QA, cutting manual QA by 15% and getting defects found the same day.
JiraConfluenceSlackAndroidAgile
Tekno-Robotics logo

Tekno-RoboticsProduct Engineer

Nanuet, NY/2023 to 2024/Full-time

A robotics startup. It builds a smart vending machine that pours nitro cold brew coffee.

  • Worked directly with the CEO on where the machine went next, which put me in the product decisions rather than downstream of them.
  • Designed proprietary, patent-pending parts in SOLIDWORKS and made them in house, saving over $100K.
  • Designed 60+ precision parts in CAD, picking the materials and processes as I went, and took 30% off the cost of the machine and 12% off its weight.
  • Built the manufacturing strategy, including the material and production tracking software behind it, which more than halved time to production.
SOLIDWORKSCAD3D printingDFM
Lilker Consulting Associates logo

Lilker Consulting AssociatesElectrical Engineering Intern

New York, NY/May 2022 to Jul 2022/Internship

A consulting firm providing mechanical, electrical and plumbing engineering services. The firm is IMEG now.

  • Designed the electrical systems for a three floor school in AutoCAD MEP, and got the drawings finished in 25% less time than planned.
  • Worked with the mechanical and plumbing engineers to place the electromechanical devices, which moved design approval 15% faster.
02selected coursework

Education

Columbia University logo

B.S. Electrical Engineering

Minor in Computer Science

Columbia University

School of Engineering & Applied Science

Class of 2023 · New York City, NY

Second phase of the dual degree program with Yeshiva University.

Dean's List, 1 semester
IEEEEngineering Student CouncilCORE (Columbia Organization of Rising Entrepreneurs)Intramural basketball
Yeshiva University logo

B.A. Physics

Yeshiva University

New York City, NY

First phase of the dual degree program with Columbia.

Dean's List, 4 semesters
01Intro to Computer Science (Java, C/C++)CS
02Data Structures (Java, C++)CS
03Advanced Programming (C)CS
04Fundamentals of Computer SystemsCS · EE
05Applied Machine LearningAI/ML · CS
06Probability for EngineersMath
07Circuit AnalysisEE
08Electronic CircuitsEE
09Signals & SystemsEE
10ElectromagneticsEE
11Communication SystemsEE
12Power ElectronicsEE
13Power SystemsEE
14Solid-State DevicesEE
03what I reach for

Skills & Tools

Product

PM

The day-to-day.

  • Discovery & User Research

    Confluence · Notion

  • Roadmap & Prioritization

    Jira · Wrike · ClickUp

  • Specs & Decision Records

    Confluence · Notion · Google Docs

  • Analytics & Experimentation

    PostHog · Sheets

  • Release Monitoring

    Sentry

  • Design & Prototyping

    Figma · Framer · Claude · ChatGPT

  • AI in the Loop

    Granola · Fireflies · Wispr Flow · Higgsfield

  • Cross-Functional Collaboration

    Slack · Teams · Google Workspace

Software

SW

What I build with.

  • Python

    Django

  • Java

    Spring Boot

  • TypeScript & React

    Next.js · this site

  • APIs

    REST · JSON · Postman

  • End-to-End Testing

    Playwright

  • AI-Assisted Development

    Claude Code · VS Code

Data & Platform

INF

Where things live and how they ship.

  • Relational Data

    PostgreSQL · MySQL

  • Managed Backends

    Supabase

  • Document Stores

    MongoDB

  • Version Control

    Git · GitHub · Bitbucket

  • CI & Deploys

    Vercel

PMJiraPMConfluencePMNotionPMWrikePMClickUpAnalyticsPostHogAnalyticsSentryCommsSlackCommsTeamsDocsGoogle DocsDocsGoogle SheetsDesignFigmaDesignFramerCodePythonCodeTypeScriptCodeJavaCodeReactCodeDjangoCodeSpring BootAPIREST APIsTestPlaywrightDataSQLDataPostgreSQLDataMySQLDataMongoDBDataSupabaseAIClaudeAIClaude CodeAIChatGPTAIGranolaAIFirefliesAIWispr FlowAIHiggsfieldDevVS CodeDevGitDevGitHubDevBitbucketInfraVercelPMJiraPMConfluencePMNotionPMWrikePMClickUpAnalyticsPostHogAnalyticsSentryCommsSlackCommsTeamsDocsGoogle DocsDocsGoogle SheetsDesignFigmaDesignFramerCodePythonCodeTypeScriptCodeJavaCodeReactCodeDjangoCodeSpring BootAPIREST APIsTestPlaywrightDataSQLDataPostgreSQLDataMySQLDataMongoDBDataSupabaseAIClaudeAIClaude CodeAIChatGPTAIGranolaAIFirefliesAIWispr FlowAIHiggsfieldDevVS CodeDevGitDevGitHubDevBitbucketInfraVercel
InfraVercelDevBitbucketDevGitHubDevGitDevVS CodeAIHiggsfieldAIWispr FlowAIFirefliesAIGranolaAIChatGPTAIClaude CodeAIClaudeDataSupabaseDataMongoDBDataMySQLDataPostgreSQLDataSQLTestPlaywrightAPIREST APIsCodeSpring BootCodeDjangoCodeReactCodeJavaCodeTypeScriptCodePythonDesignFramerDesignFigmaDocsGoogle SheetsDocsGoogle DocsCommsTeamsCommsSlackAnalyticsSentryAnalyticsPostHogPMClickUpPMWrikePMNotionPMConfluencePMJiraInfraVercelDevBitbucketDevGitHubDevGitDevVS CodeAIHiggsfieldAIWispr FlowAIFirefliesAIGranolaAIChatGPTAIClaude CodeAIClaudeDataSupabaseDataMongoDBDataMySQLDataPostgreSQLDataSQLTestPlaywrightAPIREST APIsCodeSpring BootCodeDjangoCodeReactCodeJavaCodeTypeScriptCodePythonDesignFramerDesignFigmaDocsGoogle SheetsDocsGoogle DocsCommsTeamsCommsSlackAnalyticsSentryAnalyticsPostHogPMClickUpPMWrikePMNotionPMConfluencePMJira
04

What I actually believe

01

Cutting is the hard part.

Getting it to work is the easy half. Knowing what to leave out is worth more than building the thing you guessed people wanted.

02

Outcome focused.

The measure isn't how much shipped, it's what changed for the person using it. AI is the easy example: it gets added to everything, and most of the time nothing about the job gets better. If a dropdown does it better, ship the dropdown.

03

I'd rather ship it and find out.

I've spent weeks planning things that turned out to be wrong. Two days of people actually using it would have told me.

04

Good design is key.

It's what makes a product easy to pick up and obvious to use. It's also what makes someone want to keep using it, and that part is a feeling, not a feature list.

05

Customers know the problem,
not the solution.

People ask for a feature. Take it seriously, then keep asking why until you hit the thing underneath. That is the part worth building, and it usually fixes it for everyone else too.

06

Automate the boring parts.

If someone on the team does the same thing by hand every week, that is a job for a script or a tool. I go looking for those. Hours back is the cheapest win a team ever gets.

05problems worth solving

Some ideas I've had

I've explored ideas in autotech, consumer, founder tools and retention. Some came out of a problem I kept running into myself. The rest are problems I watched other people put up with, where the fix seemed obvious enough to be worth writing down.

Eazale. Leasing a new car is a day of paperwork and a monthly number nobody will explain. The whole process should run itself.

Sohde. Dating apps put two strangers in a bar with nothing to do but audition each other. Meet through the thing instead: pickleball, a wine tasting, whatever you were already going to do.

Backboard. The earliest stage of a company is the one where nobody is available to tell you the idea is wrong. Crowdsource feedback and validation from other founders sitting at the same point.

Offboard. A cancel-flow dropdown gives you "too expensive" and nothing else, so retention offers get built on a guess. An AI exit interview inside the cancel flow that gets at why someone is really leaving, and turns that into churn data good enough to build the offers on.

06

Off the clock

Hobbies

Sports, most of them

Basketball, baseball, tennis, golf, pickleball, skiing, fishing.

Yankees, Giants, Knicks, Rangers

New York, all four. Watching at home is fine, but the thrill only really lands when you're in the building.

CrossFit

Best training I've found. The strength carries into every other sport.

DJing

EDM mixes.

Investing

Public markets, mostly. I want to understand a business well enough to say the thesis out loud in two sentences.

Coin collecting

Old Americana, inherited from my father. The dates on them go back further than anything else I own.

Reading

Startups, AI, product, and entrepreneurship.

In my orbit

Buy Back Your Time by Dan MartellbookBeing efficient with my time, and a lot of practical advice on running a business.
The Mom Test by Rob FitzpatrickbookHow to run discovery as a PM. Ask open-ended questions, avoid leading or yes/no prompts, and let users reveal their pain points naturally.